Dream Zone
Dream 1
Blue sky or Blue Ocean
Dream 1
Problem Statement
User Needs
Stated and Latent
User Needs
Stated and Latent
Dream 2
Blue sky or Blue Ocean
Dream 2
Perceived as customer fulfillment opportunity for Business
Dream 3
Blue sky or Blue Ocean
Dream 3
New tech for Residue free
Stages for residue escape-
Dream 3
Blue sky or Blue Ocean
Dream 4
The opportunity source
The listening posts
The listening posts
Dream 1 - Example
Blue sky or Blue Ocean
Dream 1
SMART Farming
Drones
Higher Yield
Drones
Higher Yield
Dream 2 - Example
Blue sky or Blue Ocean
Dream 2 - Example
Millet-based pasta
Dosa batter
Cookies
Gluten free
Dosa batter
Cookies
Gluten free
Dream 3 - Example
Blue sky or Blue Ocean
Dream 3 - Example
Hydroponic Saffron
satellite based agriculture
Ai & IIoT - automation
satellite based agriculture
Ai & IIoT - automation
Dream 4 - Example
Blue sky or Blue Ocean
Dream 4 - Example
Himalayan Forest Produce
Wild berries and rhododendrons
AMUL union - resources
Wild berries and rhododendrons
AMUL union - resources
Design Zone
Design 1
Product or Service
Design 1
Why is your produce needed?
Why will customer buy it? and what's the channel?
Design 1
Product or Service
Design 2
- What will replace or supplement?
- Core functions & Performance
- Core functions & Performance
Design 1
Product or Service
Design 3
- How will you achieve Quality-as per specs
- What will be the minimum & maximum benefits sounds like?
- What's your thought on making current conventional system to Tech & System driven?
- What will be the minimum & maximum benefits sounds like?
- What's your thought on making current conventional system to Tech & System driven?
Design 1
Product or Service
Design 3
Will be economically
viable hugely – What are the risks?
Think from DVF lens
Think from DVF lens
Develop Zone
Develop 1
Market Definition & Scope
Develop 1
The Market
B2B (Domestic & Export)
B2R
Institutions & more
B2B (Domestic & Export)
B2R
Institutions & more
Develop 2
Market Definition & Scope
Develop 2
Who are the Consumers
Demographics
personas
Home
Retail
Exporter
Home
Retail
Exporter
Develop 3
Market Definition & Scope
Develop 3
Total Market Potential
Identifiable market
Addressable market
Identifiable market
Addressable market
Develop 4
Market Definition & Scope
Develop 4
The USP for the Market
Brand Building Endorsements
Absolute Reliability in Supply Efficiency
The Competitors
Brand Building Endorsements
Absolute Reliability in Supply Efficiency
The Competitors
Develop 5
Market Definition & Scope
Develop 5
Go to Market Plan
Contracts
Channels
Direct Marketing
Digital Marketing
E-commerce
Contracts
Channels
Direct Marketing
Digital Marketing
E-commerce
Align Zone
Align 1
Resource planning & Management
Align 1
Collective Vision
Goals
Qualitative
Quantitative
Values -CoC
Goals
Qualitative
Quantitative
Values -CoC
Align 2
Resource planning & Management
Align 2
List all stakeholders and what is the
WIN- WIN
SMALL WINS & FUTURE GLIMPSE WINS-GROWTH
SMALL WINS & FUTURE GLIMPSE WINS-GROWTH
Align 3
Resource planning & Management
Align 3
Land needed
Area
Reachability
Resources
Natural protection
Area
Reachability
Resources
Natural protection
Align 4
Resource planning & Management
Align 4
All statutory
& regulatory Requirements in all countries
Produce
Process
Preservation
Logistics
Export
Produce
Process
Preservation
Logistics
Export
Align 5
Resource planning & Management
Align 5
Resources
Before Preparation, Seeding, Growth Stages, Harvesting , Value Added processes, Packaging, & warehousing ..etc...
Before Preparation, Seeding, Growth Stages, Harvesting , Value Added processes, Packaging, & warehousing ..etc...
Align 6
Resource planning & Management
Align 6
Funds
CAPEX
Land
Building
Farm Implements
Internet & IT
Services (efforts)
CAPEX
Land
Building
Farm Implements
Internet & IT
Services (efforts)
Align 7
Resource planning & Management
Align 7
Working Capital
Cash Flow.
crop cycle cost per acre
Fertilization & Pest Control Residues –prevention (USP) & source control
Labour, Power
Cash Flow.
crop cycle cost per acre
Fertilization & Pest Control Residues –prevention (USP) & source control
Labour, Power
Optimize Zone
Optimize 1
Meet Safety, Quality, Yield, Delivery, Productivity, Output, Residue free output standards
Optimize 1
Establish SOP
Do a VSM
Train Farmers
Train Casual Labor
Task Clarity
Do a VSM
Train Farmers
Train Casual Labor
Task Clarity
Optimize 1
Meet Safety, Quality, Yield, Delivery, Productivity, Output, Residue free output standards
Optimize 2
Get seeds or seedling carefully cultured and of desired quality and yield and environment strength
Optimize 3
Meet Safety, Quality, Yield, Delivery, Productivity, Output, Residue free output standards
Optimize 3
Install all necessary Infrastructure
Fencing, Pumps for irrigation,
Farm & Farmer IT Implements Green House
Fencing, Pumps for irrigation,
Farm & Farmer IT Implements Green House
Optimize 4
Meet Safety, Quality, Yield, Delivery, Productivity, Output, Residue free output standards
Optimize 4
Working Capital management
Cash Flow
Basic living economics farmer to buyer level
Survive>>Sustain>>growth trajectory plans
Cash Flow
Basic living economics farmer to buyer level
Survive>>Sustain>>growth trajectory plans
Optimize 5
Meet Safety, Quality, Yield, Delivery, Productivity, Output, Residue free output standards
Optimize 5
Performance Dashboards
Stage wise crop growth & health
Final yield Health
Productivity
Market fulfillment score-
OTD
RFT
Profitability
Stage wise crop growth & health
Final yield Health
Productivity
Market fulfillment score-
OTD
RFT
Profitability